The Book of Faeces Keeps Growing

They’re Setting Up Shop in Augmented Reality, Negatively Impacting Peoples’ Health & Wellbeing, and Figuring Out How to Read Your Mind

Facebook is fas­ci­nat­ing. The tech jug­ger­naut has made a tremen­dous impact on west­ern soci­ety in a very short amount of time. It wields an incred­i­ble amount of influ­ence on our lives and cul­ture.

Now, it seems, it is look­ing to dom­i­nate aug­ment­ed real­i­ty before the mouth-breathers under­stand what “Augmented Reality” is. Snapchat is look­ing to do the same. If Yelp has a clue, it would be invest­ing in this space as well.

Hey! Did you know that Facebook also caus­es a decline in people’s health and over­all life sat­is­fac­tion?

It’s also becom­ing the chan­nel of choice for sick and vio­lent peo­ple.

Oh yeah, Facebook is fig­ur­ing out out how to read your mind.

But, still, it’s a real­ly good tool for stay­ing in touch with peo­ple.

Fifty Shades of Orange

A few days after the US elec­tion, I re-acti­vat­ed my long-dor­mant Facebook account. My recent entry into midlife cre­at­ed a desire to re-con­nect with peo­ple. I also had a sense of curios­i­ty: How are peo­ple from the dif­fer­ent eras of my life react­ing to this unpres­i­dent­ed [sic] elec­tion?

According to the news­feed on the Book of Faces: Sharply Divided.

Nuance and shades of grey must reside in lurk­ers like myself, and are nev­er shown. But there are shades of orange. My whole feed is full of them.

Some are gloat­ing, some ter­ri­fied, but face­book duti­ful­ly sucks up and dis­trib­utes count­less images of a cer­tain thin, sag­gy orange peel coun­te­nance, and puts them in front of mil­lions of peo­ple, who, appar­ent­ly, can’t get enough.

So here’s to the Fifty Shades of Orange! This par­tic­u­lar mass of off-col­or cells are rapid­ly becom­ing etched into our col­lec­tive uncon­scious, and part of our his­to­ry, whether we like it, or not.